Web Masters

How can you build your website to ensure that SEO partners well? Here are some hints to help:
• Ensure your URLs are descriptive and unchanging (as an example, use dashes rather than underscores in your address line).
• Your URL should also include keywords that users are likely to use in their search. If you sell widgets, then widgets should be a word in the URL. Keywords should be used as often as practical and in as many places as you can.
• Make your navigation menu user-friendly. Whether you run it down the left side or across the top, you want to be sure that each link is an easy to follow URL. If your widgets come with accessories, then as part of the menu, use both the word widget and accessories. Or if you bundle widgets with the most likely accessory, then you could have a bundle link, that word tends to make users think there may be a better deal there. In addition, a user not fully familiar with widgets can have confidence that they’re ordering everything they need to complete their job. Minimize the number of options on your menu bar, too many may lead to confusion. The optimal number is believed to be six or seven.

• Today, SEO doesn’t include social media in their criteria; however, promoting your site or business on social media has been proven to be another successful marketing tool, along with Local Online Marketing. One way to do this is to ensure you have easy to share icons and allow linkage from your website to permit access via social media logins.
• Remember that SEOs apply to text and images.
• You want to design one website that will service all types of users, whether they are a desktop, laptop, tablet, or smartphones users. Avoid having to maintain a separate mobile site, a target having one size site to fit all.
• Along the same lines, be sure your site is accessible by all browsers if possible, slow loading or improperly loaded sites are frustrating and will discourage users from completing their search and they will avoid returning. They may even bad mouth your site on social media. Be sure to test multiple browsers on multiple devices before you release the site.
• Nothing against Java, it is a useful tool and has its place. However, it is not very mobile friendly and difficult for search engines to read.
• Using too much bling on your page can be distracting for the user and in many cases, some search engines will completely ignore flash elements.

These features will make it easier for the ant army to scour your page and easily index for your users. Search engines are smart enough to realize when the user clicks on multiple links from the same search which allows them to detect relevance and usefulness.

If you’ve spent much time on the Internet, you’ve probably noticed a link to a site map, usually at the bottom of the page. You may or may not have clicked on it, but if you did, you saw that for most users, the content is not overly meaningful. But to a search engine, it’s the full DDS and a quality sitemap helps ensure your page is indexed in the best possible way. There are three types of sitemaps:
• XML is the most used and most recommended because it’s the easiest to index,
• RSS is easy to use, but challenging to maintain because of the way it updates,
• TXT is also easy but doesn’t allow for metadata additions.

Metadata helps to describe data. For example, an icon image has a bunch of data behind it, including sizing, colors, definition, and resolution. It can even tell you the author, creation date and more. As you can see, the ability to keep that updated is significant to your site to keep you in high priority in SEO. Larger search engine providers have been revealing tools to help webmasters build a better site that will help it gain SEO.